Social Media Associate

Resume

Experience

Social Media Coordinator, Logitech G, Newark, CA,
August 2017 - Present

Strategies:

  • Refined a best practice focused social media strategy, focusing on high quality content on social channels (Facebook, Twitter, Instagram, and YouTube).
  • Create engaging and appealing visual assets for social media content to build audience engagement.
  • Personally shot and edited photography at gaming conventions. 
  • Collaborate and lead outside resources on larger creative projects for the business group.
  • Track and monitor key performance indicators to continually strive for actionable results and success.
  • Collaborate with senior management to ensure that social media strategy aligns with business group objectives.

Selected Results:

  • Increased social media following on Instagram by 20%, month over month.

Social Media Associate, GMDP Program, Avaya, Santa Clara, CA,
July 2016 - August, 2017

Strategies:

  • Helped establish an internal social media team that reduced reliance on an external agency.  
  • Worked closely with Global Social Media Manager to develop a best practice focused social media strategy, replacing high quantity approach with more emphasis on quality content on social channels (Facebook, Twitter, LinkedIn, and Instagram).
  • Created engaging and appealing visual assets for social media content to build audience engagement.
  • Personally shot and edited photography at conferences, saving time and reducing creative costs, while still creating high quality content. 
  • Provided actionable insights to broader marketing team based on social media analytical data.
  • Collaborated with marketing and senior managers to ensure that social media strategy aligns with company goals.

Selected Results:

  • Increased social media engagement by 34.6%, year over year.
  • Increased website traffic from social referrals by 20% month over month, and 193.5% year over year.

Social Media Lead/ Sales Associate, Orangetheory Fitness, Dublin, CA,
August 2015 - January 2016

Strategies:

  • Provided sales assistance and customer support, while managing the studio’s Facebook & Instagram.  
  • Developed a consistent content calendar and leveraged popular hashtags to tie into existening engaging content.
  • Personally shot and edited all photography used on social media channels.
  • Leveraged free graphic design tools and video resources to create visual content with no budget.
  • Wrote the content for the monthly studio email newsletter to highlighted studio news, promotions, and studio members.

Social Media Intern, SFMOMA, San Francisco, CA,
February 2014 - May 2014

Strategies:

  • Created of comprehensive case study to provide strategic advice on social media best practices by analyzing multiple well known museums, businesses, and publications.
  • Conducted research over a three month period to gather and analyze data to distill the most relevant social media best practices for the museum.
  • Delivered an actionable report that highlighted strategies the staff at SFMOMA could use on social media.

Marketing Manager, Capital Dime Restaurant, Sacramento, CA,
July 2013 - November 2013

Strategies:

  • Launched an organized social media effort to promote the farm-to-fork restaurant.
  • Implemented a consistent social media calendar to create a consistent delivery of digital content.
  • Personally shot and edited promotional photographs used for social media, website, and small print publications.
  • Created engaging written content to be included on social media and the future website.

Sacramento Marketing Assistant/ Intern Yelp, Sacramento, CA,
May 2013 - August 2013

Strategies:

  • Maintained the Sacramento Yelp social media channels with engaging content that highlighted local businesses and Yelp members. 
  • Lead promotional activities at Yelp sponsored events and assisted with larger local Yelp Elite member events.

Education

Master of Arts in Communication, California State University, Sacramento,
August, 2017
Thesis: Reducing equivocality and uncertainty on Facebook: Examining the level of “richness” cues in Facebook Features

Master of Arts in History of Art, University College London,
November 2010
Thesis: The Rincon Annex Post Office Treasury Section of Fine Arts Murals & the Effects of Changing Politics on Federally Funded Art

Bachelor of Arts in Art History with a Minor in Classical Civilizations, UCLA, December 2008


Skills

Social Media
Windows
Mac OS
Microsoft Office (Word, Excel, PowerPoint)
Adobe Suite (Photoshop, Indesign, Illustrator)
Sysomos Expion
Oracle SRM
Sprout Social
Digital Photography


Certifications

Adwords
Google Analytics for Beginners
Hootsuite Social Marketing Certification